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ProfileFrom humble intern to fashion icon, China KOL Xu Yan has 20 million fans

  • Internet sensation’s Paris marriage proposal attracts 60 million online views, highlighting her decade-long quest for success

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One of China’s most successful fashion bloggers did not always have it all. The Post profiles the phenomenon that is Xu Yan. Photo: SCMP composite/Weibo
Alice Yanin Shanghai

A viral video of a fashion blogger in China being proposed to in Paris which attracted a staggering 60 million views on social media has placed her life under the spotlight.

Xu Yan, better known as Teacher Xu, was once a humble newspaper intern, but she now has about 20 million followers on mainland social media platforms.

On July 13, her boyfriend, also a blogger with three million fans whose alias is Hangzai, proposed to her in Paris and she accepted, the news outlet Net Ease reported.

Xu began her professional life as a humble newspaper intern. Photo: Douyin/深夜徐老师
Xu began her professional life as a humble newspaper intern. Photo: Douyin/深夜徐老师

Hangzai did not tell Xu about his proposal plan.

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Instead, he asked her assistant to tell her she was meeting a business partner in a luxury hotel near the Eiffel Tower.

As Xu walked onto the hotel’s balcony, which was decorated with flowers, she saw her boyfriend dressed in a white suit and holding a bunch of roses.

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“A long time ago, I told Hangzai that I had never seen the Eiffel Tower on a starry night. Today, when the Eiffel Tower lights up, I become a fiancée,” Xu wrote on Weibo.

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