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China society
People & CultureEnvironment

Chinese frenzy over KFC Pokemon toy duck giveaway with desperate fans paying US$75 a piece in second-hand market

  • A toy mania, not seen since the buying frenzy around Beijing Winter Olympic mascot Bing Dwen Dwen, hits China
  • For a price, some offer to buy and eat the promotional meal set on a customer’s behalf and then send them the giveaway toy

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Fast-food chain KFC’s toy duck gift for kids meal causes buying frenzy. Photo: Handout
Alice Yan

Chinese consumers have gone crazy for a children’s toy giveaway once again, this time for a plastic duck freebie promotion by Kentucky Fried Chicken (KFC).

This week KFC launched a new promotion offering three different Pokemon toys as a free gift as part of a set meal to celebrate the June 1 Children’s Day.

However, one toy in particular, an adorable dancing duck called Psyduck, which looks like a cross between a rubber bath toy and a plastic desk paperweight, quickly ran out of stock, China News Service reported.

Promotions by food companies involving giveaways have led to food wastage problems in China. Photo: File
Promotions by food companies involving giveaways have led to food wastage problems in China. Photo: File
The resulting manic scramble to secure one of the toys has led to scenes reminiscent of the buying frenzy surrounding the Beijing Winter Olympic mascot toy Bing Dwen Dwen earlier this year.
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The adorable dancing Pokemon duck quickly became a must-have item with its cute appearance, music speaker and wings which can flap while it shakes its body.

Consumers were soon sticking paper notes with funny messages on the toy duck’s wings and posting pictures online, sparking envy buying of the toys.

In one example, a teacher wrote “be quick” on a note stuck to one wing and “hand in homework” on the other when urging students to submit homework. In another example, a woman wrote “husband” on one wing and “be home immediately” on the other.

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