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Snow business: China villagers make, sell mini snowmen as car decorations for US$2.8 each to capitalise on rare wintry weather

  • Unusually heavy snow excites locals who make tiny snowmen for sale
  • Weather attracts many visitors who buy snowmen to display on cars

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Innovative villagers in southern China have cashed in on rare wintry weather by selling mini-snowmen to tourists for US$2.8 each, who use them as decorations on their cars. Photo: SCMP composite/Shutterstock/Baidu
Alice Yanin Shanghai

Villagers in China have grasped a business opportunity thanks to the unpredictable weather, delighting mainland internet users.

On January 22, residents of Chengdu, the capital city of Sichuan province in southwestern China were excited when it snowed heavily, a rarity in the region.

Locals near the rural area of Longquan Mountain decided to make cute little snowmen and sell them for 20 yuan (US$2.8) each.

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As soon as they started selling them on the streets, business boomed, according to news outlet thecover.cn.

A mini-snowman seller watches as her creations melt on a chilly roadside. Photo: Baidu
A mini-snowman seller watches as her creations melt on a chilly roadside. Photo: Baidu

People drove up to 30km from downtown Chengdu to enjoy the dramatic snowy scenery. Before returning home, many bought snowmen and placed them on the bonnets of their cars, a viral video showed.

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“There seemed to be a snowman on every car. Some drivers drove slowly so they would not slide off the bonnet,” one male pedestrian said.

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