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OpinionLetters

Letters | Tobacco industry’s sly promotion tactics must be countered with force

Readers discuss the harm of e-cigarettes and flavoured vapes, how mediation can help resolve US-China trade dispute, the reason for MTR’s fare rebates, and threats to bomb Iran nuclear sites

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Vapes and nicotine products line the shelves at Sultans’ Smoke in Arvada, Colorado, US, in May 2024. Photo: Reuters
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Each year on May 31, the world observes World No Tobacco Day, a vital occasion to confront one of the most preventable global health threats. Launched by the World Health Organization in 1988, the initiative mobilised action against the tobacco industry’s deadly influence.

Appropriately, this year’s campaign will focus on the industry’s promotion of nicotine products. It puts the spotlight squarely on how tobacco companies continue to lure young consumers and entrench addiction under the guise of modernity and choice.

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Tobacco remains a global killer, claiming over 8 million lives annually and causing untold suffering through diseases such as cancer, heart disease and chronic respiratory conditions. The toll is not limited to smokers – second-hand smoke endangers millions more.

Over the years, countries have embraced the WHO Framework Convention on Tobacco Control, banning public smoking, mandating warning labels and restricting advertising. However, weak enforcement and legal loopholes persist.

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Just as importantly, the tobacco industry has not been dormant. While traditional advertising is restricted in many nations, companies have adapted with stealth. They exploit social media, influencer culture and digital marketing to cast smoking and vaping as symbols of independence, rebellion and style. These tactics specifically target youth through flavours, gadget-like devices and aspirational branding, seeding addiction early and deepening long-term dependency.
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