Hong Kong’s hottest new openings, from matcha lattes to Japanese dipping noodles
Cult Korean brand Hetras and Japanese noodle shop Tsukemen Gyorai open their first Hong Kong outposts, and Matchali adds another location
Hetras
Seoul-based fragrance brand Hetras has landed in Causeway Bay, marking its first physical outpost outside Korea. A favourite among K-pop royalty, the artisanal label’s clean, nature-inspired aromas span more than 30 distinct scents, including Flower Shop, Hotel Wood and Jeju Saryeoni Forest – each available as long-lasting reed diffusers, vintage-style perfumes or antioxidant-rich body care. It’s a welcome dose of olfactory calm amid the city’s hustle.
67 Percival Street, Causeway Bay
Matchali
Matchali has expanded its footprint with a handsome new outpost on Lyndhurst Terrace. Designed by Brash Atelier, the timber-clad space has a menu featuring playful exclusives such as an iced banana bread matcha latte and a rich Spanish version laced with condensed milk, alongside seasonal sips such as the apple pie blend. For home rituals, pick up its signature ceremonial-grade kits or locally crafted ceramics.
Shop 2, 12-14 Lyndhurst Terrace, Central
Tsukemen Gyorai
Kumamoto’s cult-favourite dipping noodle specialist has landed in Wan Chai. Renowned for its punchy, seafood-forward broth – a potent blend of pork bone and dried sardines – Tsukemen Gyorai is a pilgrimage site for serious slurpers. The draw here is the thick, chewy, house-made noodles, designed to cling to every drop of the intense, umami-rich soup. There’s also a mega spicy version for those willing to risk it.