Sasa Melezatkan shares its spirit of positivity with millions around the world
- Indonesian seasoning brand releases original song and music video “Sasa to the World”
- Global CSR initiative underscores the need for unity among countries and citizens
When it comes to feeding the world, Sasa Melezatkan is committed to enhancing flavour and nutrition through its wide range of sauces, seasonings, flavouring broths and more product innovations. Now, more than a year after the coronavirus pandemic brought life as we know it to a standstill, the Indonesian company is spreading a message of hope and optimism with a new global CSR initiative.
“Sasa is about happiness, about hope. The pandemic has taken some of that happiness away, and hope is turning into surrender,” explains CEO Rudolf Tjandra. “We believe human beings are resilient, resourceful and able to beat all odds. If only we do it together across nationalities, genders, races and religions, then we can beat this.”
The song has proven so popular that Sasa Melezatkan is in the process of collaborating with other platforms to share it with a wider audience. Tjandra’s hope is that “Sasa to the World” will encourage global citizens to come together, commit to overcoming any obstacles and maintain an optimistic spirit.