This Chinese insurance company says it’s developing AI to write music

Ping An claims the move will boost customer loyalty

What does life insurance has to do with music? I’m not sure either -- but Chinese insurer Ping An thinks it will help its business.

According to the South China Morning Post, the company says it has created an AI program that can compose original songs by studying piano music. Executives believe the right melodies will help increase brand loyalty among its 400 million clients, but they didn’t elaborate on how that might work.
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