Xiaomi’s new Mimoji reminds people of Apple’s Memoji

Chinese blogger posts comparisons, sparking heated discussion online

A Chinese blogger put Apple’s Memoji and Xiaomi’s Mimoji side by side. (Picture: 搞机少女 via Weibo)

Xiaomi has long faced accusations of copying Apple. The most famous critic of them all is perhaps Jony Ive. When the soon-to-depart Apple design chief was once asked about the Chinese gadget maker’s designs, he put it harshly: “I think it’s theft, and it’s lazy.”

Xiaomi has repeatedly denied it’s cloning designs from the Californian giant. But even today, criticisms are showing no signs of abating. The latest incident concerns Xiaomi’s animated avatars named Mimoji, which look similar to Apple’s Memoji.

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