Behind the label: Peter Pilotto for Target

Jing Zhang

International design duo Peter Pilotto and Christopher de Vos, who met at fashion college in Antwerp, Belgium, and quickly became darlings of the London fashion scene with their distinctive funky prints and super modern attitude. This first major high street collaboration by Peter Pilotto has been hotly anticipated and is sure to sell out fast. The brand won this year's Vogue/BFC Fashion Fund prize, which will give the business a serious boost internationally. American retail giant Target obviously saw the potential, having tapped the label for a fashion-forward and affordable-yet-daring collection for the masses.

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