Why playing StarCraft is like running a business and how the video game changed a tech firm founder’s life

  • Florian Simmendinger, co-founder and CEO of Hong Kong company Soundbrenner, started playing StarCraft around nine years old
  • You’re always thinking of trade-offs in the game, he says - at any point, you have to decide what to invest in and pay attention to, with imperfect information

Florian Simmendinger, co-founder and CEO of Hong Kong company Soundbrenner, which makes smart wearable devices aimed at musicians, explains how playing StarCraft changed his life.

Military science-fiction game StarCraft (1998) was a landmark in the history of real-time strategy games. Depicting a complex battle for dominance among three species, it is one of the bestselling PC games, spawning a media franchise that remains popular today.

Florian Simmendinger, co-founder and CEO of Hong Kong company Soundbrenner, which makes smart wearable devices aimed at musicians, tells Richard Lord how it changed his life.

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