How Apple’s iPhone has set the smartphone standard from the very beginning

‘This is only the beginning’, was how Apple described its first-generation iPhone on its release in 2007. Little did they realise how true that slogan would prove to be

CEO Tim Cook unveils Apple’s iPhone 11 models at its headquarters in Cupertino, California on September 10, touting upgraded, ultra-wide cameras as it updated its popular smartphone line-up and cut its entry price to US$699.

Walk down the street for a few minutes and you’ll see countless people with their eyes glued on their iPhones. The iPhone has set the standard for the smartphone market since its introduction in 2007. In honour of this latest model, the iPhone 11, here’s a brief history of Apple’s iconic smartphone.  

The first generation breaks ground

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