Ferrari sold more than 11,000 cars last year. That’s not a whole lot spread across the world, but if you’ve got the extra cash, you can make absolutely sure that there’s no chance of meeting another racing red sports car identical to yours.
Through its Tailor Made centres in Maranello, Shanghai and New York, Ferrari allows a few hundred customers a year to personalise their cars by choosing from a bewildering array of colours and materials. Traditional leather, cashmere, corduroy and aluminium are offered alongside modern alternatives like rubberised leather and carbon fibre.