TikTok becomes a case study for Chinese companies planning global expansion

  • ByteDance’s purchase of video app Musical.ly would give Zhang a platform to venture into global markets – and sow the seeds of future troubles
  • One lesson ByteDance has learned from its globalisation experience is the need for professional communication skills

Zhang Yiming, founder of Beijing ByteDance Technology Co., at the company's headquarters in Beijing, in this file photo from Aug. 17, 2017. Photo: Bloomberg

Zhang Yiming’s new year’s resolution in January 2017 was to “learn English well,” according to a private WeChat Moments post seen by the Post. He was sharing what he called his “dream” among close friends and aides – and made the point by adding in English: “I mean it!”

Eleven months later, Zhang’s company ByteDance purchased video app Musical.ly in a deal that would give him a platform to venture into global markets. It would also sow the seeds of future troubles, but serve as an important lesson for other Chinese companies looking to enter Western markets.

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