US Justice Department to review plans for Google to buy Fitbit: source

  • Watchdog groups have urged antitrust enforcers to block Google’s US$2.1 billion deal
  • The groups argue that the deal will give the search and advertising giant even more data about American consumers

A Fitbit Blaze watch is seen in front of a displayed Google logo in this illustration picture. Photo: Reuters

The US Justice Department will review plans by Alphabet Inc-owned Google to buy fitness tracker maker Fitbit Inc for possible antitrust issues, a source told Reuters on Tuesday.

The US$2.1 billion deal will give search and advertising giant Google the capability to take on Apple and Samsung in the crowded market for fitness trackers and smart watches. It was announced on November 1.

Print option is available for subscribers only.
SUBSCRIBE NOW
Copyright © 2025 South China Morning Post Publishers Ltd. All rights reserved.