Google says it won’t use new web tracking tools after phasing out cookies

  • It will continue to test ways for businesses to target ads to large groups of anonymous users
  • Privacy activists for years have criticised tech companies for using cookies to record browsing information of users

A logo of Google is seen at an office building in Zurich, Switzerland, on July 1, 2020. Photo: Reuters

Alphabet Inc’s Google will not build or use alternate tools to track web browsing traffic once it begins phasing out existing technology from its Chrome browser next year, it said in a blog post on Wednesday, in a move that will reshape how online advertising works.

Google first announced it would get rid of third-party cookies, which for decades has enabled online ads, early last year to meet growing data privacy standards in Europe and the United States.

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