Internet giant
Tencent Holdings has removed two Burberry-designed “skins”, outfits worn by video game characters, from its popular title
Honour of Kings on the grounds that the British fashion house refuses to buy cotton produced in the
Xinjiang region – a move that signals China’s wider consumer boycott of foreign brands, from H&M to Nike.
The action, announced on Thursday by Tencent’s
Honour of Kings team in a post on microblogging platform Weibo, was taken days after the
Shenzhen-based company unveiled a deal with Burberry to promote its outfits in online games. The team did not give a reason for the move.