bodyType

customContents

entityId

printArticlePageQuery

filter

article

body

urlAlias

articleSectionsContent

articleSeoArticle

articleSourceHeaderArticle

contentSchemaRenderContent

contentSubHeadlineContent

contentHeadlineContent

mainImagePrintArticleArticle

authorBlockPrintArticleArticle

contentSponsorTagContent

articlePianoPaywallContent

scmpYoutubeContent

hooksTrackPageViewArticle

query printArticlePageQuery(
  $entityId: String!
  $customContents: [CustomContentInput]
  $bodyType: BodyFormatTypeEnum
) {
  article(filter: {entityId: $entityId}) {
    entityId
    body(customContents: $customContents, type: $bodyType) {
      json
    }
    urlAlias
    ...articleSectionsContent
    ...articleSeoArticle_3o8td4
    ...articleSourceHeaderArticle
    ...contentSchemaRenderContent
    ...contentSubHeadlineContent
    ...contentHeadlineContent
    ...mainImagePrintArticleArticle
    ...authorBlockPrintArticleArticle
    ...contentSponsorTagContent
    ...articlePianoPaywallContent
    ...scmpYoutubeContent
    ...hooksTrackPageViewArticle
    id
  }
}

fragment articlePianoPaywallContent on Content {
  __isContent: __typename
  ...hooksPaywallPromiseContent
}

fragment articleSectionsContent on Content {
  __isContent: __typename
  sections {
    value {
      ...helpersCheckIfNewsSectionInFirstIndexSection
      ...entityLink
      name
      id
    }
  }
}

fragment articleSeoArticle_3o8td4 on Article {
  ...hooksArticleSeoArticle
  ...helpersCheckIsPostiesArticle
  ...helpersGetArticleTypeArticle
  entityId
  publishedDate
  updatedDate
  summary {
    text
  }
  subHeadline {
    text
  }
  body(customContents: $customContents, type: $bodyType) {
    text
  }
  keywords
  sections {
    value {
      name
      id
    }
  }
  topics {
    name
    entityId
    id
  }
  urlAlias
  authors {
    name
    id
  }
  images {
    style(filter: {style: "768x768"}) {
      url
    }
  }
  readingTime
}

fragment articleSourceHeaderArticle on Article {
  urlAlias
  ...entityLink
}

fragment authorBlockPrintArticleArticle on Article {
  ...defaultArticleDateContent
  ...authorNamesArticle
}

fragment authorNameAuthor on Author {
  ...entityLink
  name
  entityUuid
}

fragment authorNamesArticle on Article {
  authorLocations
  authors {
    entityId
    location
    ...authorNameAuthor
    id
  }
}

fragment blockquoteQuoteContent on Content {
  __isContent: __typename
  ...contentShareWidgetContent
}

fragment checkersCheckContentContainsStarlingImageContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment contentHeadlineContent on Content {
  __isContent: __typename
  headline
  socialHeadline
  ...contentHeadlineTagContent
  ...helpersUseContentSponsorContent
}

fragment contentHeadlineTagContent on Content {
  __isContent: __typename
  ...hooksContentHeadlineTagContent
}

fragment contentNewsletterWidgetContent on Content {
  __isContent: __typename
  topics {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
    id
  }
  sections {
    value {
      relatedNewsletters {
        ...helpersMassageToNewsletterItemNewsletter
        id
      }
      id
    }
  }
  ... on Article {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
  }
}

fragment contentSchemaRenderContent on Content {
  __isContent: __typename
  ...blockquoteQuoteContent
  ...imageContent
  ...inlineWidgetContent
  ...photoGalleryWidgetContent
  ...scmpYoutubeContent
}

fragment contentShareWidgetContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  shortUrl
  socialHeadline
  headline
}

fragment contentSponsorTagContent on Content {
  __isContent: __typename
  ...helpersUseContentSponsorContent
}

fragment contentSubHeadlineContent on Content {
  __isContent: __typename
  subHeadline {
    json
  }
  summary {
    json
  }
  ...contentSchemaRenderContent
}

fragment defaultArticleDateContent on Content {
  __isContent: __typename
  ...hooksArticleDateUtilsContent
}

fragment entityLink on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  __typename
  entityId
  entityUuid
  urlAlias
  urlRedirect {
    toUrl
    id
  }
  application {
    entityId
    id
  }
  ... on Section {
    fullSectionPath {
      entityId
      id
    }
    parentSection
  }
  ...helpersAppBarVariantBase
  ...helpersApplicationBase
  ...helpersCheckIsPlusArticle
  ...helpersStyleSectionContent
}

fragment helpersAppBarVariantBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...helpersCheckIsLiveArticle
  ...helpersCheckIsPlusPage
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostiesPage
  ...helpersCheckIsPostMagazineArticle
  ...helpersCheckIsStyleArticle
  ...helpersSectionContent
  ...helpersStyleSectionContent
}

fragment helpersApplicationBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostiesPage
  ...helpersCheckIsPlusPage
}

fragment helpersCheckIfNewsSectionInFirstIndexSection on Section {
  name
}

fragment helpersCheckIsAmpEnabledArticle on Article {
  entityId
  types {
    value {
      entityId
      id
    }
  }
  sections {
    value {
      entityId
      id
    }
  }
  disableOffPlatformContent
  sponsorType
  published
  ...helpersCheckIsPlusArticle
  ...helpersCheckIsPostiesArticle
}

fragment helpersCheckIsLiveArticle on Article {
  flattenTypeIds
  liveArticle {
    status
    id
  }
}

fragment helpersCheckIsMainTopicContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment helpersCheckIsPlusArticle on Content {
  __isContent: __typename
  ... on Article {
    paywallTypes {
      entityUuid
      id
    }
  }
}

fragment helpersCheckIsPlusPage on Page {
  urlAlias
}

fragment helpersCheckIsPostMagazineArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPostiesArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsPostiesPage on Page {
  urlAlias
}

fragment helpersCheckIsStyleArticle on Content {
  __isContent: __typename
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersGetArticleTypeArticle on Content {
  __isContent: __typename
  ... on Article {
    types {
      value {
        entityId
        id
      }
    }
  }
}

fragment helpersMassageToNewsletterItemNewsletter on Newsletter {
  entityId
  name
  alternativeName
  description {
    text
  }
  summary {
    text
  }
  homepageDescription {
    text
  }
}

fragment helpersSanitizeArticleTypeEntityIdsArticle on Article {
  types {
    value {
      entityId
      id
    }
  }
}

fragment helpersSanitizeAuthorTypesArticle on Article {
  authors {
    types
    id
  }
}

fragment helpersSanitizedAuthorEntityIdsArticle on Article {
  authors {
    entityId
    id
  }
}

fragment helpersSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersStyleSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersUseContentSponsorContent on Content {
  __isContent: __typename
  topics {
    entityId
    sponsor {
      ...sponsorTagSponsor
      name
      type
      id
    }
    id
  }
  ... on Article {
    sponsorType
  }
  ...helpersCheckIsMainTopicContent
}

fragment hooksArticleDateUtilsContent on Content {
  __isContent: __typename
  createdDate
  publishedDate
  updatedDate
}

fragment hooksArticleSeoArticle on Article {
  ...helpersCheckIsPostiesArticle
  ...helpersCheckIsPostMagazineArticle
  ...helpersCheckIsStyleArticle
  ...hooksContentHeadlineTagContent
  ...helpersCheckIsAmpEnabledArticle
  entityId
  headline
  socialHeadline
  types {
    value {
      entityId
      id
    }
  }
  authors {
    entityId
    id
  }
  images {
    generic_og: style(filter: {style: "og_image_scmp_generic"}) {
      url
    }
    styles(filter: {styles: ["og_image_posties_article", "og_postmag", "og_image_style", "og_image_scmp_analysis", "og_image_scmp_explainer", "og_image_scmp_editorial", "og_image_scmp_fact_check", "og_image_scmp_debate", "og_image_scmp_live", "og_image_scmp_obituary", "og_image_scmp_opinion", "og_image_scmp_review", "og_image_scmp_series", "og_image_scmp_generic"]}) {
      url
      style
    }
    type
  }
  urlAlias
}

fragment hooksContentHeadlineTagContent on Content {
  __isContent: __typename
  __typename
  ... on Article {
    types {
      value {
        name
        entityId
        description {
          text
        }
        id
      }
    }
    ...helpersCheckIsStyleArticle
  }
  flag
  sections {
    value {
      name
      id
    }
  }
  ...hooksContentHelperContent
}

fragment hooksContentHelperContent on Content {
  __isContent: __typename
  ...helpersSanitizeArticleTypeEntityIdsArticle
  ...helpersSanitizeAuthorTypesArticle
  ...helpersSanitizedAuthorEntityIdsArticle
  flag
}

fragment hooksPaywallPromiseContent on Content {
  __isContent: __typename
  entityId
  ...helpersCheckIsPostiesArticle
}

fragment hooksTrackPageViewArticle on Article {
  entityId
  publishedDate
  headline
  sections {
    value {
      name
      id
    }
  }
  urlAlias
  authors {
    name
    id
  }
  entityUuid
}

fragment imageContent on Content {
  __isContent: __typename
  headline
  ...checkersCheckContentContainsStarlingImageContent
}

fragment inlineWidgetContent on Content {
  __isContent: __typename
  ...contentNewsletterWidgetContent
}

fragment mainImagePrintArticleArticle on Article {
  images {
    title
    url
    isSlideshow
    size_652x446: style(filter: {style: "652x446"}) {
      url
    }
  }
}

fragment photoGalleryDialogContent on Content {
  __isContent: __typename
  __typename
  ...contentShareWidgetContent
}

fragment photoGalleryWidgetContent on Content {
  __isContent: __typename
  ...photoGalleryDialogContent
}

fragment scmpYoutubeContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  publishedDate
}

fragment sponsorTagSponsor on Sponsor {
  name
  type
  images {
    url
  }
}


sections

types

disableOffPlatformContent

sponsorType

published

headline

socialHeadline

authors

images

publishedDate

updatedDate

summary

subHeadline

keywords

topics

readingTime

authorLocations

entityUuid

Zen Soo

When Dongguan native Joanne Fang wanted to buy a dish steriliser for her home in Brisbane, Australia earlier this year, she quickly found that many of the country’s retailers did not carry the cupboard-like appliance that is common in China.
For the uninitiated, the dish steriliser is a Chinese invention about the size of a small fridge, equipped with dish racks and heating elements to eliminate germs or nasty odours. In a country racked by hygiene scandals, dish sterilisers soon gained popularity and are now common in Chinese restaurants and homes.
After contacting several stores in Brisbane to no avail, Fang turned to Chinese e-commerce platform Tmall, where she was able to purchase the dish steriliser and have it shipped directly to her home from China. A search on Amazon.com found that no such products were listed.
“The lifestyle habits in Australia are very different from China,” said Fang, who has been living in Australia since 2011 and works as an accountant. “An appliance like a dish steriliser can only be bought in China – there is no market for something like this here.”

For China’s leading e-commerce companies like Alibaba Group and JD.com, overseas Chinese like Fang represent an increasingly lucrative consumer segment, especially as online consumer spending growth at home is expected to slow as e-commerce penetration plateaus in major cities. However, in lower-tier Chinese cities, online platforms such as Pinduoduo have seen phenomenal growth by selling cheaper products to users with lower spending power. 


Alibaba is the parent company of the South China Morning Post.
Gone in 60 seconds: Chinese snap up 80,000 Thai durians online
Since 2015, Alibaba and JD.com have expanded their global shipping options, and currently allow Chinese consumers based in countries like Australia, US, and regions like Southeast Asia and Greater China to buy directly from their e-commerce platforms. While Alibaba’s international Tmall and Taobao platforms are still only available in Chinese, JD.com’s international e-commerce platforms in countries like Russia and Indonesia are customised to the local language. JD.com also operates an affiliate e-commerce platform called Joybuy that allows users to browse in English and a variety of other languages, similar to Alibaba's AliExpress platform.
The reality is that in many categories Chinese brands are as good or even better than multinational companies
Shaun Rein, China Market Research Group
By offering shipping to countries outside China, the e-commerce sites are giving Chinese brands an opportunity to expand internationally. Foshan-based furniture maker Linshimuye and domestic electronics brand Joyoung are just two well known Chinese brands using e-commerce platforms like Tmall to expand to other countries. 
One of the barriers facing Chinese brands going global is a perception that the “Made in China” label means inferior products, according to Shaun Rein, the managing director of China Market Research Group and author of The War for China’s Wallet.
“The reality is that in many categories Chinese brands are as good or even better than multinational companies,” he said, adding that the global strategy for most local brands is to piggyback on sales channels from Alibaba and JD.com to reach end consumers outside China.
JD.com follows Amazon in launching house brand selling basics
Australia, in particular, represents a lucrative opportunity for these companies. With a Chinese diaspora of over 1.2 million – 15 per cent of which are Chinese students studying overseas – Australia has the highest proportion of overseas Chinese per capita outside Asia.

Earlier this year, Alibaba launched sea freight as a shipping method to Australia, allowing Chinese consumers in the country to purchase larger items such as furniture from Chinese brands and ship them to the southern hemisphere at much more affordable prices.
Markets like Australia, as well as Southeast Asia with its 600 million consumers, have become even more important to e-commerce companies like Alibaba given current US-China trade tensions. 
Social commerce: the new, new thing among China’s consumers
“We are focused on Chinese consumers [in Australia] … these consumers are familiar with us. Many of them have emigrated to Australia, but even though they are living in another land they still lead a Chinese lifestyle,” said Alibaba chief executive Daniel Zhang Yong in a recent interview in Sydney. 
Chinese consumers sometimes require different products than what is available to them in the countries they now reside in, because of their Chinese way of life
Daniel Zhang Yong, Alibaba
Zhang pointed out that the global overseas Chinese population has surpassed 100 million, and that their spending power cannot be underestimated.
As part of its promotional efforts, Alibaba opened two Tmall Home pop-up stores for six days last month in the cities of Melbourne and Sydney to raise awareness of its new sea freight options. Fashioned after a home, the stores were outfitted with furniture and products from Chinese brands.
Each product had a QR code tag linked to the corresponding listings on Tmall, encouraging shoppers to purchase online. 
Late to the race, JD.com sees AI as central to its expansion
“Chinese consumers sometimes require different products than what is available to them in the countries they now reside in, because of their Chinese way of life. When it comes to the Australian market, we first have to find out what kind of products Chinese consumers require, but cannot find here,” Zhang said.
For Chinese kitchen appliances brand Joyoung, reaching overseas via Tmall was the first step in its international expansion, said Ye Yong, the company’s general manager for e-commerce.
“As a Chinese brand we have a better understanding of Chinese consumers. We offer products that are closely tied to their lifestyle, like soy milk makers, noodle makers and even our automated stir-fry pots,” Ye said. 
How Chinese tech start-ups are cashing in on country bumpkins
“Just as Chinese consumers have adopted some Western practices such as coffee drinking, we hope that eventually foreigners will also appreciate Chinese products such as [Chinese-style] soy milk.”

Marketplaces like Tmall don’t just help facilitate Chinese brands to sell overseas. As consumers become more affluent in China itself, there has been an increase in demand for products sourced from overseas. 
China is shifting from a manufacturing and export-led economy to a consumption-driven one, Joseph Tsai, Alibaba vice chairman, said in an interview with CNBC on Monday. 
Tencent sets up online shopping showdown with Alibaba
“There are now 300 million Chinese consumers that are demanding and desiring to buy from all over the world, so there’s a great opportunity … to sell to China,” he said. 
Australian brands remain one of the most popular among Chinese consumers. During last year’s Tmall Singles’ Day shopping festival, the country’s products ranked third behind US and Japanese in terms of sales, with the most popular being health care supplements from Swisse and Blackmores, as well as mother and baby products from Bioisland and Bellamy’s Organic.
Here are 168 billion reasons why the future of retailing is in China
“It’s a huge event, and the ability to attract that many interactions on a platform in one day is simply astonishing,” said Oliver Horn, global managing director of Swisse. “The world is becoming a smaller place, culturally moving closer together with consumers interacting beyond borders.”
Additional reporting by Iris Deng


China’s e-commerce giants are reaching for the wallets of overseas Chinese

E-commerce giants Alibaba and JD.com expand global shipping options to target overseas Chinese as online consumer spending at home slows 

FILE PHOTO: Employees at online retailer Lazada fill orders at the company's warehouse in Jakarta, Indonesia April 15, 2016. REUTERS/Darren Whiteside/File Photo

In this photo taken April 2, 2015, visitors wait at the entrance to JD.com head office in Beijing. Since it went online in 2003, JD.com has grown into Chinas biggest Internet-based direct retailer. It is a powerful selling point for Chinese consumers who have endured repeated scandals over fake and sometimes deadly milk, medicines and other products. (AP Photo/Ng Han Guan)

Alibaba opened two Tmall Home pop-up stores for six days last month in the cities of Melbourne and Sydney. Photo: Handout

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E-commerce giants Alibaba and JD.com expand global shipping options to target overseas Chinese as online consumer spending at home slows 
