The founder of group-buying platform Pinduoduo has called for more open competition for the benefit of merchants and consumers amid increasing rivalry in China’s e-commerce industry where merchants are often forced to choose sides.
The current “forced exclusivity” in the e-commerce market, where merchants and customers are constrained to a certain platform or choice of payment method, will hurt the industry in the long term, Pinduoduo founder and chief executive Colin Huang Zheng said in his first letter to shareholders since the company went public on Nasdaq in July.