Singapore consumers eagerly awaiting a price war to erupt between ride-hailing giant Grab and Indonesian rival Go-Jek, which is poised to enter the city next month, should not hold their breath.
Grab plans to take a cautious approach and push to further improve its services, rather than drive up subsidies, as competition with Go-Jek intensifies in its home market and across Southeast Asia, company president Ming Maa said in an interview at the China Conference organised by the South China Morning Post in Kuala Lumpur earlier this month.