Robotic bartenders and smart hotels: Alibaba’s vision of future consumption

  • The robotic arm takes orders via smartphone, where customers scan a QR code, select drinks off a menu and pay via mobile payments service Alipay
  • By using algorithms and big data, TMIC is able to help global brands create products that appeal to Chinese consumers

Ratio's robotic arm, powered by Alibaba's cloud and payment services, allows customers to place coffee and cocktail orders via their smartphones. Photo: Handout

It was half-past midnight on November 12, and Alibaba Group Holding had just announced a record-breaking US$30.8 billion in e-commerce purchases for Singles’ Day 2018. Instead of joining the steady stream of reporters filing out of the media centre to return to their hotels, I was standing in front of a robotic arm that was twisting itself from side-to-side as it prepared the cocktail I just ordered.

I had scrolled through a list of drinks available via a mobile menu – which included a gin and tonic and a hot toddy – and settled on a lychee martini because the (human) bartender manning the exhibit said it was the drink the robotic arm had prepared for Jack Ma, Alibaba’s co-founder and executive chairman, about an hour ago. If a lychee martini was good enough for China’s richest man, it was good enough for me.

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