Chinese web firms are ‘bullying’ customers with data and algorithms, says country’s consumer watchdog

  • Companies must stop using systems to scan through consumer personal data and offer them different prices for goods, says watchdog
  • Watchdog says recommended products and services on online platforms should be ‘comprehensive and objective’ allowing consumers to make informed choices

Algorithms that check people’s internet use and other data, then send them targeted ads and promotions, deprives customers of choice, says watchdog. Photo: Shutterstock

Chinese internet companies have been violating customers’ rights by misusing personal data and “bullying” people into purchases and promotions, a government-backed consumer association said on Thursday.

The statement from the China Consumers Association (CCA) did not name any companies, but comes as Beijing has ramped up scrutiny of technology giants, reversing a once laissez-faire approach towards its vast internet space.

Print option is available for subscribers only.
SUBSCRIBE NOW
Copyright © 2025 South China Morning Post Publishers Ltd. All rights reserved.