China’s top regulator launches probe into e-commerce platform Vipshop over alleged ‘improper competition behaviour’

  • The State Administration for Market Regulation announced the probe in a one-line statement on its website without providing further details
  • Vipshop, JD.com and Tmall were fined in December by SAMR for ‘pricing irregularities’

Jane Zhangin Hong KongandMinghe Huin Beijing
Vipshop is a Chinese company that operates the e-commerce website specialising in online discount sales. Photo: SCMP/Martin Chan

China’s top market regulator has launched an investigation into e-commerce platform Vipshop Holdings over “alleged improper competition behaviour”, as Beijing continues to tighten antitrust regulation in the country’s tech sector.

The State Administration for Market Regulation (SAMR), which revealed new draft antitrust rules in November last year, announced the probe on Thursday in a one-line statement on its website without providing further details.
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