Genshin Impact creator miHoYo’s success underscores growing clout of Chinese video game developers in global market

  • Genshin Impact’s revenue hit its highest level in 11 months in February, driven by a series of campaigns and new version releases
  • Chinese video game developers accounted for 40 of the world’s top 100 mobile games publishers by revenue last month, says Sensor Tower

Ben Jiangin Beijing
Chinese video game developers are taking bigger share of overseas market. Photo: Shutterstock

Chinese video game developers including Shanghai-based miHoYo, the studio behind Genshin Impact, accounted for 40 of the world’s top 100 mobile games publishers by revenue last month, bringing in a total of US$1.85 billion in revenue, according to app analytics firm Sensor Tower.

The statistic reflects the progress made by Chinese developers over the past few years, with tough domestic regulation – including strict licensing and content controls – forcing many of the leading players to target overseas markets.

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