In China, Huawei’s smartphone star is quickly fading as US sanctions bite

  • The Chinese telecoms giant is expected to produce much fewer smartphones this year after US restrictions blocked its access to key hardware and software
  • Plunging supplies of Huawei phones are forcing franchise retailers to close stores or switch to selling other domestic brands

Josh Yein FoshanandCelia Chenin Shenzhen
A permanently closed Huawei store in Donlim Emperor Court, a shopping centre in the southern Chinese city of Foshan, Guangdong province, China, on March 4, 2021. Photo: Josh Ye

At a premier spot in Donlim Emperor Court, a shiny new shopping centre in the southern Chinese city of Foshan, stands a 1,700-square-foot Huawei store. With massive Huawei logos adorning its walls, the franchise outlet has been such a treasured presence that the mall’s property management featured it in promotional materials to woo potential tenants.

On a recent visit, however, the store was deserted, save for a tiny Christmas tree and a few pieces of furniture. The door was locked. It turns out that the shop permanently closed right before Lunar New Year, just eight months after opening.

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