Luka Grana, chief executive of Hong Kong fashion start-up Grana, said that its offline pop-up locations and its permanent The Fitting Room in Sheung Wan drives about 10 per cent of monthly online sales. Photo: Grana
Are pop-up stores the answer for Hong Kong’s struggling retailers?
Online retailers are increasingly taking up short-lease space to increase the visibility and awareness of their brands
Topic |
Retail properties
Luka Grana, chief executive of Hong Kong fashion start-up Grana, said that its offline pop-up locations and its permanent The Fitting Room in Sheung Wan drives about 10 per cent of monthly online sales. Photo: Grana