Luka Grana, chief executive of Hong Kong fashion start-up Grana, said that its offline pop-up locations and its permanent The Fitting Room in Sheung Wan drives about 10 per cent of monthly online sales. Photo: Grana
Luka Grana, chief executive of Hong Kong fashion start-up Grana, said that its offline pop-up locations and its permanent The Fitting Room in Sheung Wan drives about 10 per cent of monthly online sales. Photo: Grana
Property /  Hong Kong & China

Are pop-up stores the answer for Hong Kong’s struggling retailers?

Online retailers are increasingly taking up short-lease space to increase the visibility and awareness of their brands

Zen Soo
Zen Soo

Updated: 8:46pm, 20 Jul, 2018

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Luka Grana, chief executive of Hong Kong fashion start-up Grana, said that its offline pop-up locations and its permanent The Fitting Room in Sheung Wan drives about 10 per cent of monthly online sales. Photo: Grana
Luka Grana, chief executive of Hong Kong fashion start-up Grana, said that its offline pop-up locations and its permanent The Fitting Room in Sheung Wan drives about 10 per cent of monthly online sales. Photo: Grana
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