Hong Kong developers turn to virtual reality and other hi-tech options to attract potential homebuyers
More property firms are getting creative in their use of technology to draw in possible buyers at a time when enthusiasm for purchasing new flats seems to have dampened
Property developers in Hong Kong are going hi-tech. To draw in potential buyers, Sino Land has set up a virtual reality zone at the Olympian City shopping centre to show a virtual panorama of the natural surroundings at Park Mediterranean and Mediterranean projects in Sai Kung it is marketing. Sino Land is the first developer in Hong Kong to use virtual reality to promote a residential project.
“[Virtual reality shows] breathtaking surroundings in Sai Kung. By wearing a pair of virtual reality glasses, potential buyers and shoppers can experience what it feels like to be in the environment,” says Victor Tin, associate director of sales at Sino Land.
The developer has also rolled out a mobile app to keep potential buyers and agents updated of the latest developments on sale, including project particulars, photos and aerial videos, layout plans, rendered property images, sales arrangements, pricing and transaction records.
Yet another developer using technology is Wheelock Properties. It is using a fusion of art and technology to create digital visuals of its projects. Wheelock invited students from the Hong Kong Design Institute’s communication design and digital media department to create digital art to illustrate the creative side of a project.
Of the 120 submitted works in the form of animated gifts, created with a sequence of digital graphics and photographs, 10 outstanding works were selected and are now on display in the showroom of the Savannah project, one of the three developments in the O’South portfolio developed by Wheelock in Tseung Kwan O.
Wheelock is marketing another O’South project, The Parkside, which has been completed and granted an occupation permit. Show flats are available on-site for public viewing.