Chelsea player Kenedy and his use of social media got himself and his club in hot water during a recent tour to China. The episode offers lessons for others on inter-cultural understanding and respect
Published: 5:20pm, 29 Aug, 2017
Updated: 5:20pm, 29 Aug, 2017
Simon Chadwick is a Professor of Sports Enterprise at Salford University in the UK, where he is also a member of the Centre for Sports Business.