Simon Chadwick

Simon Chadwick is a Professor of Sports Enterprise at Salford University in the UK, where he is also a member of the Centre for Sports Business.
Simon Chadwick
Simon Chadwick is a Professor of Sports Enterprise at Salford University in the UK, where he is also a member of the Centre for Sports Business.

Latest from Simon Chadwick

Opinion | Fifa president Gianni Infantino plays the global game: how football has become a subtle but strong diplomacy tool

With the next Fifa Council meeting quickly approaching, Gianni Infantino’s recent travel itinerary offers insights into what’s really afoot in world politics at the moment

13 Mar 2019 - 4:47PM
Fifa president Gianni Infantino plays the global game: how football has become a subtle but strong diplomacy tool

With the next Fifa Council meeting quickly approaching, Gianni Infantino’s recent travel itinerary offers insights into what’s really afoot in world politics at the moment

Opinion | Sports sponsorship fuelling Gazprom’s soft power: how the Russian energy supplier uses football to reach out to decision-makers

Gazprom doesn’t sell any goods to consumers, but its advertising and brand visibility is significant in European football. What might the company have in the pipeline?

5 Mar 2019 - 8:03AM
Sports sponsorship fuelling Gazprom’s soft power: how the Russian energy supplier uses football to reach out to decision-makers

Gazprom doesn’t sell any goods to consumers, but its advertising and brand visibility is significant in European football. What might the company have in the pipeline?

Opinion | Qatar scores in more than its sports goal: Asian Cup win is a victory for the gulf state’s soft power

The recent Asian Cup win means Qatar is being talked about for things other than its human rights record or regional feuds

16 Feb 2019 - 9:25PM
Qatar scores in more than its sports goal: Asian Cup win is a victory for the gulf state’s soft power

The recent Asian Cup win means Qatar is being talked about for things other than its human rights record or regional feuds

AFC Asian Cup 2019: Saudi Arabia vs Qatar more than a clash of football cultures with geopolitics set to play out on the pitch

Two feuding nations will meet in the Asian Cup in January, and the stage is set for something more than just a game

4 Jan 2019 - 10:16AM
AFC Asian Cup 2019: Saudi Arabia vs Qatar more than a clash of football cultures with geopolitics set to play out on the pitch

Two feuding nations will meet in the Asian Cup in January, and the stage is set for something more than just a game

Beyond Gianni’s geopolitics: the Fifa president is not alone in changing the nature of sports and politics

Gianni Infantino’s vision of football as a geopolitical tool is finding a welcome reception among world leaders

8 Dec 2018 - 8:13AM
Beyond Gianni’s geopolitics: the Fifa president is not alone in changing the nature of sports and politics

Gianni Infantino’s vision of football as a geopolitical tool is finding a welcome reception among world leaders

It’s money versus morals for the world’s sporting bodies as Saudi Arabia becomes newest honeypot destination for Western interests
From Neymar and the World Cup to African stadiums and the Winter Olympics, how China and Qatar use sport to tackle resource issues
Juntas for goalposts – Leeds United score an own goal with Myanmar post-season plan
With retaliation talk against Russia rumbling into threats, could there really be a World Cup boycott?
Burst bubbles and messy rumours – end of CSL transfer window confirms calmer, domestic focus for Chinese football
Winter Games are snow joke for Asia’s off-piste ambitions but will China save face on the slopes when it hosts in 2022?
Fifa milking Chinese companies for sponsorship shows World Cup dream is a question of ‘when’ not ‘if’
Far-reaching Gazprom deals show Russia’s state-backed sports sponsorship soft power play is flexing its muscles
Soft power sponsorships: how Qatar uses sport to promote a positive picture to the outside world
Why Chinese football fans will cheer Die Mannschaft at 2018 World Cup in Russia
Booing fans and failing teams hint at China’s football future after a year of ‘irrational investments’ and underachievement
Soccer chat absent at China’s Communist Party Congress, but message to investors is still clear
Liverpool in troubled waters with Tibet over contentious Chinese sponsorship deal
Why has China’s global soccer takeover frenzy suddenly gone so quiet?
Not lost in translation: how a footballer’s way with words caught China offside
China shines the spotlight on soccer spending spree as the soap opera takes a new twist
Why Serie A still has hold in China: a nostalgic and fickle fan base offers lessons for Europe’s football clubs
Bring the noise: why soccer is struggling to be heard in China
China’s football transfer moves show the power, and unpredictability, of the state
What was on the agenda when the two most powerful people in world football met in Beijing?
How the World Cup became a political football as Qatar crisis fuels calls for change of venue
Qatar’s controversial 2022 World Cup back in the spotlight as spat highlights challenges ahead
With more mainland sponsors securing deals with Fifa, is China buying its way to hosting the World Cup?
Chinese Super League at the forefront as Asian governments increase grip on world football
Why Europe’s top football clubs are changing their approach to cracking China market
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