Team China applaud the fans after their 2018 World Cup Russia qualification win over South Korea in Changsha. Photo: Xinhua
Simon Chadwick
Opinion

Opinion

Simon Chadwick

Fifa milking Chinese companies for sponsorship shows World Cup dream is a question of ‘when’ not ‘if’

As China’s corporate encirclement of soccer’s governing body continues, Simon Chadwick takes a look at what a Chinese World Cup would look like

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Team China applaud the fans after their 2018 World Cup Russia qualification win over South Korea in Changsha. Photo: Xinhua
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Simon Chadwick

Simon Chadwick

Simon Chadwick is a Professor of Sports Enterprise at Salford University in the UK, where he is also a member of the Centre for Sports Business.