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Pyeongchang Winter Olympics 2018
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Tim Noonan

OpinionAsia will return golden lustre to Olympics – and for that the ‘Lords of the Rings’ should bow forever

Battered and bruised, the International Olympic Committee is counting on Asia to restore the greatness to the Games over the next four years

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Sapporo, which hosted the first Asian Olympic Games in 1972, looks set to host the Games again in 2026. Photos: Twitter
The Olympic Games long seemed to matter. They were a global phenomenon and many nations could barely contain their lust for the opportunity to host the quadrennial international circus. Their appointed representatives would come from far and wide bestowing lavish gifts upon the International Olympic Committee (IOC) regents, who became known as the “Lord of the Rings”. Exalted and imperious, every itch was scratched for the Lords. But on the heels of numerous corruption and doping scandals, as well as a mountain of public debt, all that glitters is now far from gold on the Olympic front.

Once the most desirable international gathering, sporting or otherwise, the IOC can’t even give away hosting rights for some games. Beijing was almost defaulted the 2022 Winter Games when four of the six hosting candidates withdrew leaving delegates to choose between Almaty, Kazakhstan, and China’s capital.

Bidding for the 2024 Summer Games looked like it would be a battle of behemoths with Paris, Rome and Los Angeles vying alongside Budapest and Hamburg. But when Rome, Budapest and Hamburg pulled out, the IOC decided to go with Paris in 2024 and Los Angeles in 2028 without even a vote.
Beijing rescued the IOC when it won the vote, of two candidates, to host the 2022 Winter Games, less than 15 years after hosting the showpiece Summer Games. Photo: Simon Song
Beijing rescued the IOC when it won the vote, of two candidates, to host the 2022 Winter Games, less than 15 years after hosting the showpiece Summer Games. Photo: Simon Song
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Enter the supposed “saviour”. When the torch is lit in a few days in Pyeongchang, South Korea, it will mark the beginning of Asia’s Olympic era, with Tokyo following in 2020 and Beijing in 2022. And if that’s not enough, Sapporo in Japan has now emerged as the clear favourite to host the 2026 Winter Games.

Despite having 60 per cent of the world’s population, only four of the last 26 Olympics have been held here – two summer (Seoul 1988, Beijing 2008) and two winter (Sapporo 1972, Nagano 1998).

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Of course, there are always extenuating circumstances and the simple truth is that countries like China and Korea were not fiscally equipped to host the games 40 years ago. But today China is the world’s second-largest economy, Japan number three and South Korea at 11. Combine that with a legacy of efficiency and it is not difficult to see why the IOC very much needs Asia.

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