CrossFit athletes who boycott the Games due to Greg Glassman’s George Floyd tweet prove the sport’s values are worth more than words
- Values are vague and fluid in so many sports they are barely worth mentioning, but CrossFit athletes prove community is above all else, including money and fame.
Sponsors abandon CrossFit after CEO’s George Floyd tweet
So many sports profess “values”. The only problem with values, is they are very vague, no one can fully articulate what they are and usually they are dropped as soon as there is something on the line.
CrossFit’s values are centred on community. It is easy to profess community when all it means is a high-five to a fellow athlete that has just finished a workout, or to cheer on a competitor. But CrossFit athletes across the globe have now shown they are willing to stand by their community, even when at a real and tangible personal cost.
They have put their money where their mouth is, and have shown they take the sport’s values seriously and will not accept any breach of them, no matter the cost.
And the cost is real – many have a chance to win the 2020 CrossFit Games, and with it the US$300,000 prize money. They all have sponsorship deals intertwined with their positions in the sport. If they do not compete, will the deals still materialise?
And all of this is in the midst of the financial uncertainty of Covid-19, when there are no other competitions to enter to win money or boost their profile while companies’ sponsorship budgets are shrinking. Who could blame them for staying silent?
During the most uncertain economic times in generations, these athletes proved they are prepared to put their careers on the line because of the importance CrossFit places on community above all else. For that, they should be praised to the hilt.
As for CrossFit Inc., it is time for them to show the same commitment to the community. So far, all they have done is allow Glassman to tweet his non-apology via the official account. They need to heed the call from the most important people in their sport – crossfitters of all abilities – and sack Glassman and condemn his comments.
Only then, will the tone from the top match the rest of the sport in welcoming anyone, from any background, who wants to join a CrossFit gym.