You social media followers want to see you in the scariest regions on earth, and that is one of the central pillars of being a runner. Photo: AFP You social media followers want to see you in the scariest regions on earth, and that is one of the central pillars of being a runner. Photo: AFP
You social media followers want to see you in the scariest regions on earth, and that is one of the central pillars of being a runner. Photo: AFP
Pavel Toropov
Opinion

Opinion

Pavel Toropov

How to become a badass runner without doing much running (but a lot of online posting)

  • Make sure all your friends and family know just how hardcore you are by posting on Instagram in the middle of a race, but avoid including trail markers in the photo
  • Who cares if every race ever marketed is called ‘The Toughest’ as long as your non-running friends think this one really is the real deal

You social media followers want to see you in the scariest regions on earth, and that is one of the central pillars of being a runner. Photo: AFP You social media followers want to see you in the scariest regions on earth, and that is one of the central pillars of being a runner. Photo: AFP
You social media followers want to see you in the scariest regions on earth, and that is one of the central pillars of being a runner. Photo: AFP
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