Shanghai SIPG’s 60 million euro Oscar will be in the spotlight a lot this season, but the sponsorship logo on his shirt will mean little to those outside China.
Simon Chadwick
Opinion

Opinion

Simon Chadwick

How China is missing an open goal when it comes to football shirt sponsorship

China is playing in its own backyard while Middle Eastern companies control the field

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Shanghai SIPG’s 60 million euro Oscar will be in the spotlight a lot this season, but the sponsorship logo on his shirt will mean little to those outside China.
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Simon Chadwick

Simon Chadwick

Simon Chadwick is a Professor of Sports Enterprise at Salford University in the UK, where he is also a member of the Centre for Sports Business.