Fans of Manchester United in Shanghai watche their team. Photo: Reuters
Simon Chadwick
Opinion

Opinion

Simon Chadwick

Status update on the importance of social media for China’s football fans

New research has revealed some interesting things about China’s growing use of social media and its online love for the world game

TOP PICKS

Fans of Manchester United in Shanghai watche their team. Photo: Reuters
READ FULL ARTICLE
Simon Chadwick

Simon Chadwick

Simon Chadwick is a Professor of Sports Enterprise at Salford University in the UK, where he is also a member of the Centre for Sports Business.