Fans of AC Milan cheer for their team against Borussia Dortmund in Guangzhou. Photo: Reuters Fans of AC Milan cheer for their team against Borussia Dortmund in Guangzhou. Photo: Reuters
Fans of AC Milan cheer for their team against Borussia Dortmund in Guangzhou. Photo: Reuters
Simon Chadwick
Opinion

Opinion

Simon Chadwick

Why Serie A still has hold in China: a nostalgic and fickle fan base offers lessons for Europe’s football clubs

China was awash with European football clubs visiting this pre-season, but did the visits lead to sustained popularity among Chinese fans schooled in Serie A?

Fans of AC Milan cheer for their team against Borussia Dortmund in Guangzhou. Photo: Reuters Fans of AC Milan cheer for their team against Borussia Dortmund in Guangzhou. Photo: Reuters
Fans of AC Milan cheer for their team against Borussia Dortmund in Guangzhou. Photo: Reuters
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