Fans of AC Milan cheer for their team against Borussia Dortmund in Guangzhou. Photo: Reuters
Simon Chadwick
Opinion

Opinion

Simon Chadwick

Why Serie A still has hold in China: a nostalgic and fickle fan base offers lessons for Europe’s football clubs

China was awash with European football clubs visiting this pre-season, but did the visits lead to sustained popularity among Chinese fans schooled in Serie A?

TOP PICKS

Fans of AC Milan cheer for their team against Borussia Dortmund in Guangzhou. Photo: Reuters
READ FULL ARTICLE