People walk past a booth of NetEase Comics at the China International Cartoon and Game Expo in Shanghai last year. Chinese video games and e-commerce company NetEase plans to expand the content of its online comics business, including licensing deals with studios in Japan and South Korea. Photo: Reuters People walk past a booth of NetEase Comics at the China International Cartoon and Game Expo in Shanghai last year. Chinese video games and e-commerce company NetEase plans to expand the content of its online comics business, including licensing deals with studios in Japan and South Korea. Photo: Reuters
People walk past a booth of NetEase Comics at the China International Cartoon and Game Expo in Shanghai last year. Chinese video games and e-commerce company NetEase plans to expand the content of its online comics business, including licensing deals with studios in Japan and South Korea. Photo: Reuters

China technology

Tech /  Apps & Social

The gaming company behind the first Chinese Marvel superheroes is betting big on online comics

Beijing-based NetEase plans to further expand the content offered by its online comics business, which recently introduced the first Chinese superheroes to join the widely popular Marvel franchise

Topic |   China technology
Zen SooIris Deng
Zen Soo and Iris Deng

Updated: 5:37pm, 28 Jun, 2018

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People walk past a booth of NetEase Comics at the China International Cartoon and Game Expo in Shanghai last year. Chinese video games and e-commerce company NetEase plans to expand the content of its online comics business, including licensing deals with studios in Japan and South Korea. Photo: Reuters People walk past a booth of NetEase Comics at the China International Cartoon and Game Expo in Shanghai last year. Chinese video games and e-commerce company NetEase plans to expand the content of its online comics business, including licensing deals with studios in Japan and South Korea. Photo: Reuters
People walk past a booth of NetEase Comics at the China International Cartoon and Game Expo in Shanghai last year. Chinese video games and e-commerce company NetEase plans to expand the content of its online comics business, including licensing deals with studios in Japan and South Korea. Photo: Reuters
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