People walk past a booth of NetEase Comics at the China International Cartoon and Game Expo in Shanghai last year. Chinese video games and e-commerce company NetEase plans to expand the content of its online comics business, including licensing deals with studios in Japan and South Korea. Photo: Reuters
People walk past a booth of NetEase Comics at the China International Cartoon and Game Expo in Shanghai last year. Chinese video games and e-commerce company NetEase plans to expand the content of its online comics business, including licensing deals with studios in Japan and South Korea. Photo: Reuters

The gaming company behind the first Chinese Marvel superheroes is betting big on online comics

Beijing-based NetEase plans to further expand the content offered by its online comics business, which recently introduced the first Chinese superheroes to join the widely popular Marvel franchise

People walk past a booth of NetEase Comics at the China International Cartoon and Game Expo in Shanghai last year. Chinese video games and e-commerce company NetEase plans to expand the content of its online comics business, including licensing deals with studios in Japan and South Korea. Photo: Reuters
People walk past a booth of NetEase Comics at the China International Cartoon and Game Expo in Shanghai last year. Chinese video games and e-commerce company NetEase plans to expand the content of its online comics business, including licensing deals with studios in Japan and South Korea. Photo: Reuters
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