People walk past a booth of NetEase Comics at the China International Cartoon and Game Expo in Shanghai last year. Chinese video games and e-commerce company NetEase plans to expand the content of its online comics business, including licensing deals with studios in Japan and South Korea. Photo: Reuters
The gaming company behind the first Chinese Marvel superheroes is betting big on online comics
Beijing-based NetEase plans to further expand the content offered by its online comics business, which recently introduced the first Chinese superheroes to join the widely popular Marvel franchise
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China technology
People walk past a booth of NetEase Comics at the China International Cartoon and Game Expo in Shanghai last year. Chinese video games and e-commerce company NetEase plans to expand the content of its online comics business, including licensing deals with studios in Japan and South Korea. Photo: Reuters