Alibaba’s Taobao jumps on short video bandwagon, launches stand-alone app to drive e-commerce
Taobao’s Lu Ke app comes amid an explosion in popularity for short video apps in China
Alibaba Group Holding’s Taobao is making a move into short video, launching its own stand-alone app aimed at letting users show off their goods to each other on the consumer-to-consumer platform.
The app – called “Lu Ke” in Mandarin (which plays on the English word “Look”) – was officially available on app stores last week. The short video app lets users upload videos in different categories, such as travel, food and even beauty, and includes a question and answer section where users can answer questions submitted by viewers.
Product listings from Taobao can also be included in the video, so that viewers who wish to purchase the item after viewing the short video can click to be redirected to the item on Taobao immediately.
An Alibaba spokeswoman did not immediately respond to queries about the Lu Ke short video app.
Taobao’s Lu Ke app comes amid an explosion in popularity for short video apps in China, with apps like Douyin (also known as Tik Tok internationally) and Tencent-backed Kuaishou topping download charts both at home and in overseas markets. Companies such as Tencent and Baidu have also jumped on the bandwagon, launching their own versions of short video apps called Weishi and Nani respectively.