A mobile phone screen shows the Taobao app displaying the Singles' Day shopping festival promotion, in a street in Shanghai, 2017. Photo: SCMP

Alibaba’s Taobao jumps on short video bandwagon, launches stand-alone app to drive e-commerce

Taobao’s Lu Ke app comes amid an explosion in popularity for short video apps in China

Topic |   Alibaba

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A mobile phone screen shows the Taobao app displaying the Singles' Day shopping festival promotion, in a street in Shanghai, 2017. Photo: SCMP
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