Cybersecurity vital for brand protection, say Hong Kong firms in survey
Three quarters of Hong Kong firms view cybersecurity as critical to protecting their brand, according to a recent study.
The global survey commissioned by cybersecurity firm CA Technologies and conducted by Coleman Parkes found that 42 per cent of Hong Kong companies have seen an improvement in business growth as a result of taking steps to tighten online security.
Employee productivity went up an average of 42 per cent, while customer satisfaction jumped 35 per cent.
Company efficiency also increased, with 41 per cent of firms reporting that they saw an improvement in operational efficiency.
The survey, conducted last year, included more than 1,700 senior business and IT executives spanning 21 countries and 10 industry sectors.
“A good, identity-centric security strategy enables a business to be confident on delivering great customer experiences, whilst mitigating risks and protecting the businesses,” said SK Cheung, director of CA Technologies Hong Kong.
Strong IT security measures are imperative as the number of cyber threats to Hong Kong firms continues to grow, the company said.
The study found that 61 per cent of respondents in Hong Kong have seen the number of security breaches at their firms increase, compared to 28 per cent in Singapore and 50 per cent in China.