Lifetsyle brand Guess’ FashionAI concept store uses smart mirrors to display items that customers select. The smart mirror can also provide mix and match suggestions and product details of items in the store. Photo: Handout
Lifetsyle brand Guess’ FashionAI concept store uses smart mirrors to display items that customers select. The smart mirror can also provide mix and match suggestions and product details of items in the store. Photo: Handout
E-commerce
Tech /  Big Tech

Alibaba and Guess team up to marry fashion and artificial intelligence in New Retail concept

Alibaba says its partnership with Guess has allowed the retailer to ‘train and refine’ its FashionAI system

Zen Soo
Zen Soo

Updated: 9:00am, 5 Jul, 2018

Why you can trust SCMP
Lifetsyle brand Guess’ FashionAI concept store uses smart mirrors to display items that customers select. The smart mirror can also provide mix and match suggestions and product details of items in the store. Photo: Handout
Lifetsyle brand Guess’ FashionAI concept store uses smart mirrors to display items that customers select. The smart mirror can also provide mix and match suggestions and product details of items in the store. Photo: Handout
READ FULL ARTICLE