Sick of typing credit card details? PayPal’s One Touch feature a boon for online shoppers in Hong Kong as Black Friday looms

PUBLISHED : Thursday, 26 November, 2015, 7:53pm
UPDATED : Thursday, 26 November, 2015, 8:00pm

PayPal has launched its One Touch payment feature in Hong Kong, allowing customers who plan to take advantage of this week’s Black Friday sales to complete their online purchases without signing in to multiple websites.

Eligible PayPal merchants in Hong Kong will have the feature automatically enabled. Customers who select One Touch will be redirected to sign into PayPal, where they can input their payment information and shipping address.

Subsequently, each time they shop at any online merchant that uses PayPal, they can pay for the items in their cart with just one click as their information will already have been saved.

Customers can use the feature, which is already available in North American and parts of Europe, on various devices such as smartphones, PCs and tablets.

Over one million merchants globally have One Touch payment enabled on their sites, the company said. Hong Kong is the second market in Asia Pacific after Australia where consumers can use the feature.

“One Touch is a faster, safer way for consumers to check out at our merchant sites, whether in mobile apps, on mobile web or online – across platforms and payment types.” said Patrick Foo at PayPal.

PayPal also hopes that making payments faster will drive sales for its merchants as consumers are less likely to abandon the items in their carts if payment processes are streamlined.

READ MORE: PayPal protection to drive Hong Kong merchant sales to new markets

US-based Stripe has similar functionality in terms of making the payment process faster and easier.

It partnered with Twitter in September to launch its Relay platform, which allows merchants to set up a retail channel on the popular microblogging site. This allows tweeters to purchase an item within Twitter itself by clicking a ‘Buy’ button.

Similar to PayPal’s One Touch, Relay’s features also save users’ payment information so that transactions can be easily made across merchants.

PayPal’s OneTouch also faces competition from Apple Pay and Android Pay, both of which support mobile and online purchases. Apply Pay is expected to launch in China by February 2016.