An electronic screen at a T-Mall exhibition showcases online fitting during the Singles’ Day in Shanghai on November 11, 2017. Photo: AFP
An electronic screen at a T-Mall exhibition showcases online fitting during the Singles’ Day in Shanghai on November 11, 2017. Photo: AFP
Singles' Day (11.11)
Tech /  Big Tech

Explainer: What is GMV (gross merchandise volume) and why is it such a big deal?

Zen Soo
Zen Soo

Updated: 4:38pm, 13 Nov, 2017

Why you can trust SCMP
An electronic screen at a T-Mall exhibition showcases online fitting during the Singles’ Day in Shanghai on November 11, 2017. Photo: AFP
An electronic screen at a T-Mall exhibition showcases online fitting during the Singles’ Day in Shanghai on November 11, 2017. Photo: AFP
READ FULL ARTICLE