Employees work at a distribution centre of a delivery company in eastern China's Jiangsu province. The country’s major e-commerce companies are sharpening their focus on consumers in smaller cities to help boost consumption amid slowing growth. Photo: Xinhua
China’s e-commerce players look to smaller cities to help drive consumption, growth
- Alibaba, JD.com, Pinduoduo and Vipshop pursue expansion outside China’s leading metropolises
Employees work at a distribution centre of a delivery company in eastern China's Jiangsu province. The country’s major e-commerce companies are sharpening their focus on consumers in smaller cities to help boost consumption amid slowing growth. Photo: Xinhua