Employees work at a distribution centre of a delivery company in eastern China's Jiangsu province. The country’s major e-commerce companies are sharpening their focus on consumers in smaller cities to help boost consumption amid slowing growth. Photo: Xinhua Employees work at a distribution centre of a delivery company in eastern China's Jiangsu province. The country’s major e-commerce companies are sharpening their focus on consumers in smaller cities to help boost consumption amid slowing growth. Photo: Xinhua
Employees work at a distribution centre of a delivery company in eastern China's Jiangsu province. The country’s major e-commerce companies are sharpening their focus on consumers in smaller cities to help boost consumption amid slowing growth. Photo: Xinhua
E-commerce
Tech

China’s e-commerce players look to smaller cities to help drive consumption, growth

  • Alibaba, JD.com, Pinduoduo and Vipshop pursue expansion outside China’s leading metropolises

Topic |   E-commerce
Zen Soo
Zen Soo

Updated: 6:15am, 15 Mar, 2019

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Employees work at a distribution centre of a delivery company in eastern China's Jiangsu province. The country’s major e-commerce companies are sharpening their focus on consumers in smaller cities to help boost consumption amid slowing growth. Photo: Xinhua Employees work at a distribution centre of a delivery company in eastern China's Jiangsu province. The country’s major e-commerce companies are sharpening their focus on consumers in smaller cities to help boost consumption amid slowing growth. Photo: Xinhua
Employees work at a distribution centre of a delivery company in eastern China's Jiangsu province. The country’s major e-commerce companies are sharpening their focus on consumers in smaller cities to help boost consumption amid slowing growth. Photo: Xinhua
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