Employees work at a distribution centre of a delivery company in eastern China's Jiangsu province. The country’s major e-commerce companies are sharpening their focus on consumers in smaller cities to help boost consumption amid slowing growth. Photo: Xinhua

China’s e-commerce players look to smaller cities to help drive consumption, growth

  • Alibaba, JD.com, Pinduoduo and Vipshop pursue expansion outside China’s leading metropolises
Topic |   Ecommerce

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Employees work at a distribution centre of a delivery company in eastern China's Jiangsu province. The country’s major e-commerce companies are sharpening their focus on consumers in smaller cities to help boost consumption amid slowing growth. Photo: Xinhua
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