Alibaba's annual 11.11 Countdown Gala Celebration for 2019 was broadcast live from the Shanghai Mercedes-Benz Arena. Photo: Handout
Alibaba's annual 11.11 Countdown Gala Celebration for 2019 was broadcast live from the Shanghai Mercedes-Benz Arena. Photo: Handout

Consumers from China’s smaller cities lift Alibaba to new Singles’ Day record as buyers shrug off trade war

  • Alibaba’s Singles’ Day shopping festival, which falls on November 11 every year, is the world’s largest of its kind

Alibaba's annual 11.11 Countdown Gala Celebration for 2019 was broadcast live from the Shanghai Mercedes-Benz Arena. Photo: Handout
Alibaba's annual 11.11 Countdown Gala Celebration for 2019 was broadcast live from the Shanghai Mercedes-Benz Arena. Photo: Handout
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