Alibaba inks exclusive deal with Macy’s department store to bring US products to China's online shoppers

Chinese e-commerce powerhouse Alibaba has signed on American department chain Macy’s to set up an exclusive flagship store on its global e-commerce platform online.

This will allow Chinese consumers to buy goods directly from the US as Alibaba continues to expand its cross-border e-commerce operations.

Like an increasing number of major department stores around the world, including Harrods in London, Macy's is already active on leading Chinese social media sites like Tencent's WeChat, the country's most popular messaging service, and microblogging site Weibo, dubbed "China's Twitter". 

Now its interests have dovetailed with those of Alibaba, which has been looking to bolster its revenue streams as growth in its domestic market begins to wane.

Hong Kong-headquartered Fung Retailing will form a new joint venture with Macy's. Under the new joint venture, Macy's can sell goods directly through Alibaba's e-commerce platform Tmall Global to Chinese online shoppers, according to a statement issued by Fung Retailing. LF Logistics, an afffiliate of Fung Retailing, will also provide logistics support to Macy's for sales through Alibaba's Tmall Global.