Social commerce app Pinduoduo has 300 million customers. Photo: SCMP/Fung Chang

China’s young consumers don’t just want to shop online – they want to be entertained while doing it

Social commerce has exploded in popularity over the past two years, posing a threat to traditional e-commerce players like Alibaba and JD.com

Topic |   Consumers

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Social commerce app Pinduoduo has 300 million customers. Photo: SCMP/Fung Chang
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