Image shows a ‘pay with your face’ system at Alibaba's Hema store in Shanghai in November 2017. Photo: SCMP

Alibaba says New Retail strategy is paying off as Hema shopper data shows bigger average spending

Alibaba's Hema Supermarkets are a key testing ground for Alibaba's New Retail concept, since shoppers can shop both online and offline

Topic | Alibaba

Zen Soo

Published: 12:20pm, 18 Sep, 2018

Updated: 4:19pm, 18 Sep, 2018

Image shows a ‘pay with your face’ system at Alibaba's Hema store in Shanghai in November 2017. Photo: SCMP

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Zen Soo

Zen Soo joined the Post in 2015. She covers China technology, in particular e-commerce, online to offline and mobile payments. She also writes about Southeast Asian tech companies.