Daniel Zhang (Zhang Yong), CEO of Alibaba Group, speaks at the kick-off press conference for Alibaba Group’s Global Shopping Festival 2018 in Beijing on October 19, 2018. Photo: SCMP

10 years on: Singles’ Day is ‘Christmas Day, Boxing Day and Black Friday all wrapped into one’

  • This year, Alibaba is aiming to make its Singles’ Day extravaganza bigger than ever, with 180,000 participating brands
  • For the first time, Alibaba is also including many of its offline and online partners and affiliates, such as New Retail supermarket chain Hema
Topic |   Singles' Day (11.11)

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Daniel Zhang (Zhang Yong), CEO of Alibaba Group, speaks at the kick-off press conference for Alibaba Group’s Global Shopping Festival 2018 in Beijing on October 19, 2018. Photo: SCMP
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