Screenshot of advertisement by Chinese social commerce platform Xiaohongshu.

Chinese e-commerce platform Xiaohongshu to jump on ‘shoppertainment’ trend with live-streaming

  • Xiaohongshu will launch live-streaming features early next year to better engage with consumers
  • Live-streaming is part of the growing “shoppertainment” trend in China’s e-commerce industry, where platforms meld entertainment and shopping
Topic |   Ecommerce
Screenshot of advertisement by Chinese social commerce platform Xiaohongshu.
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