Being a relatively late entrant to the industry allowed Shopee to better capitalise on trends, according to Zhou Junjie, chief commercial officer of Shopee. Photo: Handout

For Singapore’s Shopee, being ‘late’ to the e-commerce game has helped its rise in Southeast Asia

  • Since it was established in 2015, Shopee has become the most visited e-commerce site in the Southeast Asia region
  • By launching its platform as an app first, the brand was able to tap the region’s high mobile penetration rate, chief commercial officer Zhou Junjie says
Topic |   E-commerce
Being a relatively late entrant to the industry allowed Shopee to better capitalise on trends, according to Zhou Junjie, chief commercial officer of Shopee. Photo: Handout
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