Galaxy S8 comes with high-end earbuds
Headphones will have better noise cancellation and be made from anti-tangle metal fabric
By Kang Seung-woo
Samsung Electronics and its newly acquired affiliate, Harman International Industries, have teamed up to offer smartphones equipped with high-end earphones.
Last month, Samsung completed the acquisition of the Connecticut-based firm, which owns several renowned audio brands including AKG, JBL and Harman Kardon.
Although Samsung has remained one of the world’s best premium smartphone makers along with Apple, there have been questions on the quality of its bundled earphones.
Considering consumers’ complaints, Samsung decided to make the most of its new subsidy’s audio expertise as the Galaxy S8 and S8 Plus will come bundled with a pair of US$99 AKG earphones.
The latest Samsung smartphone will hit shelves on April 21 in the United States, Canada and Korea, while it will be available in Britain and Europe on April 28.
Dave Rogers, senior vice president of Harman’s consumer audio business unit, said that cooperation between Samsung and Harman will create huge benefits, adding that Samsung’s broad global network will help both sides grow. The press conference was held at the Harman flagship store in Manhattan.
Although the Galaxy S3 tablet, unveiled at the Mobile World Congress in February, was featured with AKG’s four powerful speakers placed in each corner of the device, it marked the first cooperation between Samsung and Harman in the smartphone segment.
The new high-performance earphones, which will come as an in-box accessory, have dual drivers — 11 and 8 millimeters — to offer uncompromised audio for unbeatable sound quality. In addition, the earphones will have a comfortable hybrid canal fit for better noise cancellation and will be made from anti-tangle metal-fabric material.
Samsung will more proactively take advantage of Harman’s audio technologies in its Galaxy S9 model, which is likely to come next year, and it is likely to serve as a yardstick to gauge its potential for success in the sector crowded with audiophiles.
Samsung purchased Harman for US$8 billion on March 10, but the U.S. firm operates as an independent subsidiary, with Dinesh Paliwal remaining as its CEO.